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And while Airtable reduces the need for manual coding with APIs, Encanvas has evolved into a codeless enterprise application platform Encanvas/4 for developers. The functionality gives users control over access and ownership of the data.Īirtable’s rivals like Google, Microsoft, Zoho, and Smartsheet have also made significant strides in the area, with Smartsheet recently taking over Brandfolder’s digital asset management business. Sync is a way for a user to share data with other team members and teams within the organization. See Also: How No-code Platforms will Solve the Developer Shortage Airtable Sync Airtable Automations is compatible with G Suite, Microsoft Teams, Jira, Twitter, Slack, Facebook, etc. Users can also create custom automation besides implementing pre-built ones. With this feature, users can automate repetitive processes and prompt email & message notifications, generate reports etc. Airtable AutomationsĪutomations allows developers/users to create customized workflows and automate them to eliminate redundancies in manual effort. With apps that can translate text, annotate images, to manage team workloads, Marketplace can host some interesting new apps in the future. Customers can use the app to quickly classify images into thousands of categories, detect individual faces or objects within images, and build metadata on their image catalogs to do everything from moderating offensive content to enabling new marketing scenarios through image sentiment analysis.”

#Howie airtable linkedin install#

At launch, for example, you can install a custom app that leverages Google’s Cloud Vision API to give businesses … the power of AI and machine learning directly within their Airtable base. Speaking with VentureBeat, Liu said, “In Airtable’s new Marketplace, where developers and others in our community can share apps they’ve built, we expect AI- and machine learning-enabled tools to be popular with our customers. Airtable MarketplaceĪs the name suggests, Marketplace is a platform by Airtable where developers/users can share low-code applications with others. “And since apps are fully integrated with Airtable and your existing information, we can take care of most of the complexity that comes with building something from scratch,” wrote Liu in a blog post. Airtable has gone one step further by pushing out advanced functionality in block editor with support for JavaScript.

Users could easily develop applications using Airtable’s block editor but it offered limited functionality. Recognizing the growing potential of low-code platforms, Airtable has rolled out new, sophisticated features to manage complexity in application development. See Also: Why Full-stack Development Needs Low-code to Stay Agile Some of its customers include tech giants like IBM, Netflix and entertainment players like HBO and Condé Nast Entertainment. While we didn’t strictly need the funding, it allowed us to continue to invest aggressively into furthering our platform, vision and really executing aggressively, without having to worry about, ‘well, what happens with COVID?’ There’s a lot of uncertainty, right? And I think even today there’s still a lot of uncertainty about what the next year will bear,” Liu told Techcrunch. “I think there’s this increasing market recognition that the space is real, and the space is very large.

He believes the remote work boom has played a pivotal role in moving low-code tools up the value chain. The company has doubled its valuation to well over $2.5 billion with the latest funding round that was led by Thrive Capital, new investor D1 Capital, and existing investors like Benchmark and Caffeinated Capital.Īirtable co-Founder and CEO Howie Liu wants to be a torchbearer for low-code, no-code movement. IDC estimates that by 2023, nearly half a billion new cloud-based apps will be developed. Currently, its platform is leveraged by over 200,000 organizations globally. San Francisco-headquartered Airtable wants developers to build their own customization approach in creating productivity software.

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And low-code tools offer a way to non-developers to be software ‘builders’ and not just software ‘users’. With the pandemic raging on, IT teams are pushing for ways to adapt and modernize for the new automation-led era.

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Spreadsheet-based no-code collaborative application development platform Airtable’s latest $185 million Series D funding shows how interest in low-code and no-code tools is at an all-time high. As organizations tap automation for building custom applications, Airtable is fueling a paradigm shift in software development via its slew of APIs to help non-developers become software ‘builders’, not just software users. Airtable’s $185 million Series D funding shows low-code, no-code platforms are moving up the value chain.